TopRank Newsroom
Speaking Section
Wednesday, August 27th, 2008 | Filed under Search Marketing, Social Media, Speaking.
TopRank has been asked to program and moderate a session on Search Engine Optimization and New Media at Blog World Expo in Las Vegas.
TopRank CEO Lee Odden will be moderating audience questions and initiating topic discussion with a tier one panel of SEO and blogging experts including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray aka graywolf of Atlas Web Services and wolf-howl.com.
Blog World Expo will be held in Las Vegas at the Las Vegas Convention Center September 20-21, 2008.
TopRank provides business blog consulting, optimization and marketing services to small and large corporations in the U.S. and Canada.
Monday, August 25th, 2008 | Filed under Search Marketing, Speaking.
TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.
Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.
Wednesday, July 9th, 2008 | Filed under Search Marketing, Speaking.
TopRank CEO Lee Odden has been tasked with presenting on two sessions at the 2008 Search Engine Strategies conference in San Jose, CA August 20, 2008.
- SEO Through Blogs & Feeds - Blogs are the “Swiss Army Knife of Internet Marketing” and Odden will be presenting several case studies and tips for successful blog marketing as part of a search engine optimization program.
- News SEO - Winning strategies for online marketing include a holistic approach including digital asset optimization. Odden will present strategies for combining the optimization and promotion of an organization’s digital assets for both SEO and public relations benefit.
Monday, May 26th, 2008 | Filed under Social Media, Speaking.
On June 17th, 2008 TopRank’s CEO Lee Odden will speak at Search Engine Strategies, Toronto on “Twitter, Ultimate Time Waster or Great Tool?”.
How many followers do you have? How many do you want? Bloggers are dropping like flies and micro-blogging is taking the world by storm. How should you be incorporating the ultimate time waster? Is it worth it? Hear from experts in the field on the who, what, where, and when of the latest in social connecting and marketing.
SES Toronto
June 16-18
Info and Registration
Thursday, May 22nd, 2008 | Filed under PR, Search Marketing, Speaking.
On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York.
Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press releases, online newsrooms, past media coverage and social media to optimize news content, making it easier for bloggers and the media to find your stories online. Understand level setting SEO and social media fundamentals, and be able to identify the changes in journalist’s “research” behaviors involving the use of search engines, social media and the importance of online newsrooms.
Monday, May 19th, 2008 | Filed under PR, Search Marketing, Speaking.
On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.
Topics Odden will cover include:
- Search engine usage data
- Brand examples in SERPs
- SEO 2.0 principles for direct marketers
- Keyword research and link building tools
- Digital asset optimization
- Online brand monitoring tools
ACCM Conference:
May 19-21, 2008
Orlando FL
Register
TopRank offers an array of Online Public Relations services including social media, blogging, blogger relations, reputation management and digital media PR.
Thursday, May 15th, 2008 | Filed under PR, Search Marketing, Speaking.
On May 15th, TopRank’s CEO Lee Odden will present on a PRSA Teleseminar, “Reputation Management in a Google World”.
In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that they don’t look past the first three pages of search results and a full 62 percent don’t go beyond the first page. Savvy public relations professionals are incorporating search engine optimization strategies to ensure that the right people will see their information. By creating an interconnected footprint of relevant content, photos, video and audio, they are actively managing the reputation of the brand, issue or company.
Monday, April 7th, 2008 | Filed under Search Marketing, Speaking.
On Tuesday, April 8th, 2008 TopRank’s CEO Lee Odden will present, “Secrets of Increasing Traffic to Your Corporate Website” at the Media Relations Summit in San Francisco.
What can you do to increase the numbers of journalists, analysts, customers and prospects who visit your site? What attractions and usability qualities should your site have? Discover best practices—paid and unpaid—for driving more of the right kind of visitors to your site
Media Relations Summit
April 7-8, 2008
“Secrets of Increasing Traffic to Your Corporate Website”
San Francisco, CA
Register
Thursday, March 20th, 2008 | Filed under Search Marketing, Speaking.
Mar 20 Noon CST “Easy SEO Strategies for Public Relations” - Register
Monday, March 17th, 2008 | Filed under Search Marketing, Speaking.
March 17-20, 2008 moderating “Podcast & Audio Search Optimization” and speaking on “Beyond Linkbait: Getting Authoritative Online Mentions” New York, NY - Register
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